Our Story

You shouldn't have to worry about what's touching your baby's skin.

But most parents do — because most baby clothes hide what they're made of. Most brands use polyester, spandex, and synthetic blends — then bury it in the fine print.

Mom and daughter with Arubana clothing

Most baby-clothing brands use polyester, spandex, and synthetic blends – then bury it in the fine print. Parents who care about what touches their baby’s skin have almost nowhere honest to turn.

60%

of baby clothes contain plastic-based fibers

30%

thinner than adult skin — a baby absorbs more, reacts faster

0%

synthetics, blends, or hidden plastic in anything we make

Baby in white Arubana outfit standing in crib

Why we started

We built Arubana because we couldn’t find what we needed.

Arubana was built by a mom who was done being lied to.

When my daughter was born, I did what every new parent does, I read the labels. And the more I read, the more I found: "natural" cottons cut with polyester, "soft" blends full of plastic, finishes no one would explain. I just wanted to know what was touching her skin, and almost no one would tell me plainly. So we stopped trusting labels and went to the source, to Peru, to the farmers who grow the purest Pima cotton in the world and built Arubana from the fiber up.

Lola B. - Founder, Arubana

What we promise

100% Peruvian Pima cotton. Always. No exceptions.

Every Arubana product is made from a single material. No blends. No hidden synthetics. No chemical finishes. What the label says is what's in the fabric.

One single material

Every piece is 100% Pima — or it doesn't ship. We never blend.

Transparent sourcing

We publish where every fiber comes from. Traceable from Peruvian farm to your door.

Family-owned, small-batch

We control quality end to end, because our own kids wear it.

The Difference

What Arubana families experience

Before Constant skin rashes and red patches
With Arubana Calm, rash-free skin
Before Guessing what's really in the fabric
With Arubana Knowing exactly what's in every thread
Before Fast-fashion that wears out in months
With Arubana Pieces that last through multiple kids
Before Anxious, second-guessing every buy
With Arubana Peaceful, confident parenting

Our Mission

We believe every baby deserves natural comfort. Parents shouldn't have to be textile experts to keep them safe - so we do that work for you. That's our promise.

Vogue Mexico

Vogue Mexico

Featured 2025

Loving

families served

100% Pima

every single piece

OEKO-TEX®

certified safe

Ready to make the switch?

Join loving families who decided their baby's skin deserves better.

Shop Now

30-day return – if it's not the softest thing in your baby's drawer, we'll take it back.